GIROUD CREATES SOCIALLY AND ENVIRONMENTALLY RESPONSIBLE SPORTSWEAR THAT IS MADE UNDER OUR ROOF IN AUSTRALIA.
WE CELEBRATE, ILLUMINATE AND FOSTER THE CONNECTION AND INCLUSION OF ALL WOMEN THROUGH THE SALE OF MINDFUL SPORTSWEAR. This is not a retail business for profit, it is a sportswear business for purpose.
WE ARE A PROUD ADVOCATE OF THE ARTS. Through the creation of limited-edition garments, Giroud illuminates the talent of artists as we fuse their artwork into sportswear that you can wear every day. Proceeds of every artist garment sold goes directly to the artist.
Our bricks and mortar store, GIROUDWORLD, offers artists the opportunity to exhibit their artwork at absolutely no cost to them. Unlike traditional galleries, no commission is taken from the artist. GIROUDWORLD is designed to be a platform that can be used by creatives too Illuminate their talent.
GIROUD CREATES SMALL UNIQUE COLLECTIONS THAT INSPIRE OUR COMMUNITY TO BE COURAGEOUS, UNIQUE CHANGE AGENTS OF THE FUTURE WHO CHOSE TO WEAR PLANET CONSCIOUS, LOCALLY CREATED, NO MASS GARMENTS.
Giroud was founded in 2016 by Melissa Cook, a former Business Development and Marketing Manager in the Not-For-Profit and Professional Services sectors. As a mum of three she soon became a lover of all things activewear. Determined to create a business that could provide financial assistance to women and power a global discussion on fast fashion, Melissa began a 5 year journey.
A creative at heart and with a history in visual arts and photography, she loved the design process and found her calling in Giroud. With the realisation that fast fashion was very quickly consuming the planet and creating social problems for women, she decided to do things differently. Sourcing select fabrics from around the world, she built from nothing, a manufacturing facility in the heart of Western Australia, employing local women to create limited edition pieces that were designed to provide financial assistance to artists and environmental groups.
It has not been an easy journey. It has been a journey of courage, determination, and the absolute desire to see women Illuminated, celebrated, supported and connected in the unified pursuit of a better purpose driven life for all.